“Living Italian Style” is an innovative strategy for the integrated promotion of Italy abroad by the Foreign Ministry.
The promotion of Italian culture in the world is a strategic component of the foreign policy of a committed country, which is ours, to encourage dialogue, innovation and social and economic growth. And with the evocative name of “Living Italian Style” is to stress the intention to combine the beauty and poetry to every living dimension, creating and producing.
Designed and developed by the Foreign Ministry, the Ministry of Culture and Tourism and the Ministry of Education – with the collaboration of the Dante Alighieri Society and the Rai – the promotion plan, “Living Italian Style” will be centered on strategic areas: contemporary art, cinema, archeology, design, gastronomy, internationalization of museums and universities, cultural tourism.
Here are some promotional videos produced in collaboration with the RAI:
For more info : http://www.italianaonline.com/index_en.html