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Italian Design Day 2020 – IDD – “Designing the future. Development, innovation, sustainability and beauty”

The Italian Design Day is the annual theme-based review launched in 2017 by the Ministry for Foreign Affairs and International Cooperation in collaboration and with the support of the Ministry for Heritage, Cultural Activities and Tourism.

IDD offers an extensive program of promotional events created by the network of Embassies, Consulates, Italian Cultural Institutes and ICE Offices abroad and has established itself over the years as an effective instrument in supporting the promotion of design and the internationalization of a strategic industrial sector for Italian exports. Every year, to mark the occasion, 100 different testimonials become the narrators of Italian design and creativity throughout the rest of the world.

The theme of the 2020 Italian Design Day is “Designing the future. Development, innovation, sustainability and beauty” and it is closely linked to the proactive capacity of Italian design and the extended Made in Italy system to think up ever newer development scenarios, capable of overcoming self-referential rhetoric and keeping the improvement of our lives and the protection of the planet at the centre of what is on offer. This is an even more topical issue when considered in the context of the health emergency that we are all currently experiencing.



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  • Organized by: Ministero per gli Affari Esteri e per la Cooperazi
  • In collaboration with: Ministero per i Beni e le Attività Culturali e per
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