The Italian Cultural Institute is pleased to present Annamaria Testa’s conference “Il lato selvaggio della lingua italiana, anzi il wild side” (the savage side of Italian, its wild side) during the Week of the Italian Language in the World. The theme for the week of the Italian language of 2018 is “L’italiano e la rete, le reti per l’italiano“. During the conference the Director of the Institute, Francesco D’Arelli, and Professor Dario Brancato from Concordia University will discuss with Mrs. Testa about the main arguments exposed. The conference is organized under high patronage of the President of the Republic Sergio Mattarella and in collaboration with Concordia University.
Thursday, October 18th, 6 pm
Italian Cultural Institute
1200, Dr. Penfield Avenue
Montreal
Free Entrance
Why do we use so many English words in our Italian speeches and writings? For fashion? As a sign of provincialism? For laziness? Superficiality? To strut around other interlocutors? To deceive them? Certainly does not mean that Italian’s speak English fluently. And of course it is a phenomenon that, observed from abroad appears to be difficult to understand.
Annamaria Testa is a specialist in communication and creativity. She is not only a business adviser, but also a blogger and an essayist. For over 20 years she has been a university teacher (La Sapienza University in Rome, University of Turin, University of Milan, IULM University and Bocconi University in Milan). Furthermore between 1990 and 1996, she was art director and chaired the international group Bozell. In 2005 Mrs. Testa founded Progetti Nuovi. In 2008 she opened the non-profit website Nuovo e Utile (www.nuovoeutile.it). On it until nowadays she has published almost 700 articles on creativity, communication and other subjects. Since 2012 she has written weekly for the journal Internazionale. In 2015 she projected and launched the non-profit initiative #dilloinitaliano (say it in Italian). The aim is to avoid the Itaenglish to diffuse. Always in the same year she joined the Gruppo Incipit in the Crusca Academy and since 20017 she has taken part to the group of advisors of the Book Saloon in Turin. She wrote a book of stories named Leggere e amare (Feltrinelli, 1993) and a number of essays on creativity and communication: La parola immaginata (Pratiche, 1988, 2000), Farsi capire (Rizzoli, 2000, 2009), La pubblicità (Il Mulino, 2003, 2007), Le vie del senso (Carocci, 2004), La creatività a più voci (Laterza, 2005), La trama lucente (Rizzoli, 2010) e Minuti scritti (Rizzoli, 2013).
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