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Week of the Italian Language in the World – Annamaria Testa, “Mamma mia, che lingua parlano gli italiani oggi?”

The Italian Cultural Institute is pleased to present Annamaria Testa’s conference “Mamma mia, che lingua parlano gli italiani oggi?“(My goodness, what language do Italian speka nowadays?) during the XVIII Week of the Italian Language in the World. The theme for the week of the Italian language of 2018 is “L’italiano e la rete, le reti per l’italiano“. The conference is organized under high patronage of the President of the Republic Sergio Mattarella and in cooperation with the University of Montreal.

Wednesday, October 17th 2018, 5:30 pm
University of Montreal
Carrefour des arts et des sciences
Lionel-Groulx Pavilion, Room C-3061
3150, Jean-Brillant Street
Montreal
Free Entrance

Nowadays Italians tend to use a lot of English words, even if their translation would be more effective and comprehensible. Why do we say form instead of modulo, bond instead of obbligazione, or call instead of telefonata? This phenomenon is spreading exponentially. It creates impatience in Italy and it triggers surprise abroad.

Annamaria Testa is a specialist in communication and creativity. She is not only a business adviser, but also a blogger and an essayist. For over 20 years she has been a university teacher (La Sapienza University in Rome, University of Turin, University of Milan, IULM University and Bocconi University in Milan). Furthermore between 1990 and 1996, she was art director and chaired the international group Bozell. In 2005 Mrs. Testa founded Progetti Nuovi. In 2008 she opened the non-profit website Nuovo e Utile. She has since published almost 700 articles on creativity, communication and other subjects. Since 2012 she has written weekly for the journal Internazionale. In 2015 she projected and launched the non-profit initiative #dilloinitaliano (say it in Italian). The aim is to avoid the growth of “Italenglish”. Always in the same year she joined the Gruppo Incipit in the Crusca Academy and since 2017 she has taken part in the group of advisors of the Book Fair in Turin. She wrote a book of stories named Leggere e amare (Feltrinelli, 1993) and a number of essays on creativity and communication: La parola immaginata (Pratiche, 1988, 2000), Farsi capire (Rizzoli, 2000, 2009), La pubblicità (Il Mulino, 2003, 2007), Le vie del senso (Carocci, 2004), La creatività a più voci (Laterza, 2005), La trama lucente (Rizzoli, 2010) e Minuti scritti (Rizzoli, 2013).

  • Organized by: Istituto Italiano di Cultura di Montréal
  • In collaboration with: Université de Montréal